2. What are Cookies?
“Cookies” are data files that are placed on your device or computer device by websites that you visit. They often include an anonymous unique identifier used to store and receive identifiers and other information.
As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or for more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org or https://gdpr.eu/cookies.
Please note, if more than one person uses your device(s), the choices made, and items browsed by other people will apply to you as well unless you change them. For example, if you share a computer with your family, you may see adverts based on sites they have visited as well as sites you have visited. They also may have changed your cookie settings.
Cookies provide anonymised tracking data to third party applications that help us deliver, protect and improve our websites and its products by remembering your choices, personalising content, tailoring services and advertisements, improving performance and efficiency with the use of metrics and providing security measures to keep you safe and secure.
You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
5. Cookies we use and their purpose
To operate our websites, we use different types of cookies, the purpose of which are explained below:
|Strictly Necessary Cookies|
These cookies are essential for you to browse the websites and use its features such as accessing secure areas of the site. They are necessary for the websites to function and cannot be switched off in our systems. Cookies that allow our websites to hold your items in your cart while you are shopping online are an example of strictly necessary cookies. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
|Preferences Cookies||Also known as “functionality cookies,” these cookies enable the website to provide enhanced functionality and personalisation. For example, these cookies allow the websites to remember choices you have made in the past. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, then some or all these services may not function properly.|
|Statistics Cookies||Also known as “performance cookies,” these cookies collect information about how you use the websites, like which pages you visited. Their sole purpose is to improve website functions. None of this information can be used to identify you. They allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these types of cookies collect is aggregated and therefore anonymous. This includes cookies from third-party analytics services such as Google Analytics. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.|
|These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers. They may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store direct personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.|
6. Your rights regarding cookies
- You have agreed to it; or
- We have legitimate reason to do so, such as making the website function.
You have the right at any time to:
- Delete Cookies that have already been set; or
- Modify your cookie settings.
8. Contact us
Data Protection Officer,
London Medical Laboratory,
2 Pensbury Street,
London, SW8 4TJ