Research conducted by the University of Sussex has found that six months after Dry January more than 70% of people who take on the month with Alcohol Change UK's Try Dry app or coaching email reported not only to have saved more money but to also have more energy, better skin, to have lost weight and to be drinking less during the following months.
You might be wondering what Dry January is.
Well, dear reader, Dry January is a campaign that challenges participants to abstain from drinking alcohol
for the entire month of January.
A scary challenge, isn’t it? Especially for those who look forward to that pint or glass of wine after a long
and draining day at work.
The challenge was launched by U.K. nonprofit Alcohol for Change and since that first iteration with
thousands of participants. Dry January has grown to be part not only UK culture but part of worldwide
culture. We know that the idea of cutting out booze might seem daunting but can lead to many
improvements as shown by De Visser1 (2019) who surveyed over 6,000 Dry January participants.